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Marketing
10 articles in this category.
Marketing
How to Use Product Seeding to Get Publicity
A great public relations campaign can have a long-lasting impact on your brand's reputation and public image. It will also help you sell more product . So, whether you're licensing or venturing, learning how to get media attention is something...
Marketing
The Best Takeaways for Marketers From Seth Godin's Latest Book
Marketing products and services today seems like it should be easy, doesn't it? There are so many ways to reach potential customers, including Facebook, Instagram, and LinkedIn. You can seek out and target very specific demographics, like grandmothers in Kansas...
Marketing
Not Crazy About Public Speaking? Few of Us Are. Here Are 7 Pointers to Help.
Selling today is all about giving back to your customers, and customers prize transparency . One of the ways I give back to my community -- and strive to be transparent -- is through public speaking events. What's more transparent...
Marketing
5 Fail-Proof Free Strategies to Ensure Your Business Stands Out
When you're starting a business -- or even just thinking about starting a business -- one of the most important questions you must consider is: What are you going to do to stand out? How are you going to set...
Marketing
How Smart Internet Marketing Can Transform Your Unconventional Product's Weakness Into Its Strength
The Internet is fundamentally changing how innovative products are brought to market. It's giving them a lifeline, really, be it through crowdfunding, new launch platforms like The Grommet , and the power of social media. Marketing, as it turns out,...
Marketing
How to Overcome Your Fear of Public Speaking
Sooner or later, if business is going well, you'll be asked to speak about your product or service publicly. For most of us, that is a terrifying proposition. Even as a young child, I was afraid of public speaking. I...
Marketing
Improve Your Sales Game With These 3 Easy Tips
I’ve been selling products and ideas for my entire career. In college, I sold central air conditioning door to door. After college, I sold arts and crafts I had made at street fairs and festivals. Hell, I even managed to...
Marketing
How to Write a Bestselling Book
Never in a million years did I think I would become an author. Doing well in school did not come easily. I struggled to pronounce certain words. At times, it felt like I could barely string two sentences together. As...
Marketing
4 Musts to Prepare for a Comfortable On-Camera Interview
As your business grows, you’ll be asked to give interviews about your product or service. That’s great news! Being interviewed by local and national media -- as well as podcasters and bloggers -- has consistently helped grow my business. The...
Marketing
So You Want to Write a Business Book
A few years ago, I received a call from the publishing company McGraw-Hill out of the blue. Did I want to write a book, the voice on the line wondered. Huh? Me? I was shocked. I was also flattered. But...
