Licensing Library
Risk Slaying
5 articles in this category.
Risk Slaying
6 Strategies You Need to Run Your Company Through Uncertainty
Well, I didn’t expect this to happen — and I’m guessing you didn’t either. If you’re a small- business owner, you need a plan more than ever. These are the strategies I’m relying on as a small-business owner to help...
Risk Slaying
Before You Launch Your Business, Make Sure You Have a Safety Net. Here are 13.
All entrepreneurs need a parachute. Because whether you’re selling a product or a service, starting a new business involves risk. I’ve been an entrepreneur all my life. Looking back, I’ve relied on safety nets at every stage in my career....
Risk Slaying
10 Reasons Why Companies Decide Not to License an Idea
You had a great idea and you made the wise decision to try to license it. You searched for prior art and didn't find anything. You protected your innovation with a provisional patent application. You created a sell sheet that...
Risk Slaying
Why You Must Create For the Market
There is some business advice that cannot be said enough. Because try as we might, we often forget the lessons we learn. I know I do anyway. Reading about the concept of a "perfect market fit" in Ryan Holiday's book...
Risk Slaying
3 Concrete Ways to Slay the Risk of Bringing A New Product to Market
Whether you’re trying to raise money or secure a licensing deal, taking away perceived risk is essential to bringing a concept for a new product to market. You’re always going to have to convince someone of something — namely, that...
