Licensing Library
Product Launch
14 articles in this category.
Product Launch
How to Launch a Product Without Starting a Business Part II
In a previous article, I laid out the many reasons why people with product ideas should consider licensing as an avenue for bringing them to market. Primarily because speed to market is more important than ever, I believe licensing is...
Product Launch
How to Launch a Product Without Starting a Business Part I
The path to market taught by most institutions of higher education today remains the same: Write a business plan, raise money, design marketing materials, and then fulfill — you do it all yourself. But not everyone has the money, time,...
Product Launch
Considering Crowdfunding? 16 Ways You Can Fight Back Against Copycats
There has never been a better time to have a product idea. Pulling the trigger is easy. You can test the market, raise funds, and build a loyal following all at the same time . I’m referring, of course, to...
Product Launch
How to Commercialize Your Invention
You're a patent owner. You came up with an invention that is truly unique and novel. Congratulations! Obtaining patent protection requires hard work, patience, and -- of course -- money. When you discover your application has been approved, you feel...
Product Launch
Can Even Small Companies Have an Impact on the Environment? Yup, These 2 Have.
Can small businesses improve global environment problems? Yes, and to a far greater degree than you might imagine. It's simple: Small businesses exist because passionate, hard-working individuals with a vision conjure them into existence. Remember the famous quote by anthropologist...
Product Launch
How to Launch a Product Without Starting a Business
There has never been a better time to pursue a product idea. I really believe that. You don't have to drain your savings account or quit your day job to get a concept off the ground. You don't need co-founders,...
Product Launch
How Crowdfunding Will Make You a Better Entrepreneur
The crowdfunding campaigns you hear about are ones that wildly succeed. So and so raised millions of dollars, the headlines read. Rarely do we hear from entrepreneurs when they are actually in the heat of battle. Breathing life into an...
Product Launch
How to Get Press Coverage For Your Product or Service Without a PR Firm
If you take your time and do your homework, you can absolutely get media coverage for your product or service without having to hire outside help. In fact you'll probably end up doing a better job, if you dedicate yourself...
Product Launch
5 Ways to Ensure Your Product Idea Make It to Market After You've Signed a Licensing Agreement
Finalizing a licensing agreement is an accomplishment. By all means, go out and celebrate. You deserve it. Negotiations often derail, but you saw things through to the end. But wait! Don't think that you can walk away just yet. It's...
Product Launch
Thinking About Crowdfunding? Why You Might Want to Try Licensing Your Idea Instead
Crowdfunding is all the rage right now--for good reason. In March of this year, Kickstarter surpassed $1 billion in pledges made . A 2013 report by the World Bank projected that the global crowdfunding market could surpass $96 billion a...
Product Launch
5 Signs Your Product is Perfect for Kickstarter
Kickstarter's mission as a crowd funding platform is to bring creative projects to life. While the business model, which offers rewards to people who back Kickstarter campaigns, has been used for many years, it's become far easier for people to...
Product Launch
Use Crowdfunding to Gauge Interest in Your Idea
It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, grocery store or gadget. But there’s been significant debate about just how useful crowdfunding really is. For every successful project,...
Product Launch
8 Reasons New Product Startups Struggle at Big Box Stores
What inventor hasn’t dreamed of having a big box retailer sell their product? When Walmart decided to order one of my inventions years ago, I learned just how hard fulfilling the needs of a chain business can be. I wouldn’t...
Product Launch
Apple Air Pods: The Risks and Rewards of Launching Too Soon
Last Wednesday, Apple unveiled its latest phone, the iPhone 7 and 7s. Notably, they’re without a headphone jack. But, you can buy Apple’s forthcoming AirPods to go with, its somewhat awkwardly named and looking $159 pair of wireless earbuds. The...
