Licensing Library

The Licensing Library is the central location of all things Licensing. Here you will find categories of articles and content that will help you along your Licensing path.

452 free articles across 50 categories

10 Things Otto D'Agnolo Learned Throughout 10 Years

Inspiration For Inventors

10 Things Otto D'Agnolo Learned Throughout 10 Years

We would like to thank, Otto D'Agnolo, for his continued support throughout the many years. Otto has been a connection of inventRight for quite some time, this year marking his 10th. To give back to the community, Otto wanted to...

Stephen Key·Dec 29, 2022
How I Started Writing For Forbes

Newsletter

How I Started Writing For Forbes

People ask me all the time how I started writing for online magazines. I’ve had articles published on Forbes , Inc. , Entrepreneur , and many others over the years. We’ve actually written over 1,000 articles, and yes, that’s over...

Stephen Key·Nov 9, 2022
When Should You Walk Away From Your Product Ideas?

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When Should You Walk Away From Your Product Ideas?

You’ve been working extremely hard to license your product idea, but you’re not having any success. You’re not quite sure what you’re doing wrong. To determine if you should move on, you need feedback. Without receiving any type of feedback...

Stephen Key·Nov 7, 2022
Stay Motivated to Achieve Your Goals With These Books

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Stay Motivated to Achieve Your Goals With These Books

It’s important to continue being a student and never stop learning. Here are a few books that have helped me achieve my goals. The Obstacle Is The Way -Ryan Holiday This is a wonderful book because there are obstacles we...

Stephen Key·Nov 4, 2022
How I Stay Motivated Through The Ups & Downs Of Inventing

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How I Stay Motivated Through The Ups & Downs Of Inventing

In any business venture, there are going to be many ups and downs. How do you stay motivated? How do you stay on track? Here’s what has helped me reach my goal of licensing my product ideas. Feedback. I think...

Stephen Key·Nov 2, 2022
How Do You Win At Product Licensing?

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How Do You Win At Product Licensing?

Simple: You don’t give up, and you keep submitting ideas. When I was in the toy industry, I submitted a lot of toy ideas. I got rejected by some of the biggest and best companies. Including Playskool, Mattel, Fisher-Price, Hasbro,...

Stephen Key·Oct 31, 2022
How I Cut A Licensing Deal With Taylor Swift

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How I Cut A Licensing Deal With Taylor Swift

I remember it like it was yesterday. At noon, I left for lunch. James, my office manager, stayed in the office to answer the phone. When I came back from lunch, James said, “Guess who just called!” “Who?” “Scott Swift,”...

Stephen Key·Oct 28, 2022
How I Got Hot Picks Featured On National TV

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How I Got Hot Picks Featured On National TV

When I started writing articles many years ago for AllBusiness.com, I decided it would be interesting to write one about how to get on national television. I remember explaining my plan to my daughter Madeleine, who was my Managing Editor...

Stephen Key·Oct 26, 2022
Promoting a New Product? Start Locally!

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Promoting a New Product? Start Locally!

Do you have a new product on the market? That’s news worth celebrating! When it’s time to tell the media about your invention, I recommend starting locally. The local news stations will be interested in your story, and it’s a...

Stephen Key·Oct 24, 2022
How My Company Hot Picks Landed Walmart!

Newsletter

How My Company Hot Picks Landed Walmart!

Last week, I told you about how my guitar pick company, Hot Picks, expanded beyond our own ideas and became Alchemy, Disney, and Taylor Swift licensees. Would the music industry love our new direction as much as consumers did? Yes....

Stephen Key·Oct 19, 2022
How I Became a Disney Licensee

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How I Became a Disney Licensee

Selling guitar picks to fans of heavy metal was going well. Eventually, though, I started running out of ideas for Hot Picks. It was time to expand our audience. Why not license a well-known brand, I thought. What did I...

Stephen Key·Oct 12, 2022
Tips for Attending Your First Trade Show as an Exhibitor

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Tips for Attending Your First Trade Show as an Exhibitor

For most of my career, I attended trade shows as a visitor. I was developing and licensing my own product ideas, so I would walk up and down the halls of the show floors to connect with as many companies...

Stephen Key·Oct 10, 2022
How I Used Myspace to Grow Hot Picks

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How I Used Myspace to Grow Hot Picks

We started selling Hot Picks in local music stores across the Central Valley and the Bay Area. The process was extremely slow-going, because there were only a couple of large chain retailers. Meaning, we had to call independent music stores...

Stephen Key·Oct 7, 2022
Why Guitar Picks?

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Why Guitar Picks?

People ask me all the time, why did I start a business selling guitar picks? That's a great question because I don't even play guitar. It was purely by accident, is the truth. A local gentleman in my hometown was...

Stephen Key·Oct 5, 2022
How It All Started!

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How It All Started!

It doesn’t matter how you get started — only that you do. Here are a few images from my offices throughout the years. Before I began working at the toy startup Worlds of Wonder, I designed life-sized animals for the...

Stephen Key·Oct 3, 2022
Getting On Shark Tank Is Not Easy

Inventing

Getting On Shark Tank Is Not Easy

Tens of thousands of people try out for Shark Tank but only a couple hundred have actually pitched in front of the Sharks. The chances of making it on the show are very slim. According to one article, of 40,000...

Stephen Key·Sep 30, 2022
Someone Stole My Idea?

Newsletter

Someone Stole My Idea?

I had a master licensing agreement with the company CCL for my rotating label, Spinformation. We shared the sub-licensing rights. Soon, a company in Dublin, Ireland called Kinelworth licensed our technology to provide to their customers. Before you know it,...

Stephen Key·Sep 30, 2022
My Very First Ideas For New Products

Newsletter

My Very First Ideas For New Products

I have not shared these before. When I first started trying to license my ideas, they were, well, let’s say…OK. I’ve learned over time that when you stick with an industry long enough, your ideas do get better. Check out...

Stephen Key·Sep 28, 2022
A Few Of My Favorite Things

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A Few Of My Favorite Things

I’ve been collecting things all my life. Even as a young child, my room was filled with things I collected. Things that matter to me, and today is no different. On my mantle, a fake grenade. This was a joke...

Stephen Key·Sep 26, 2022
How I Turned Rejection Into Opportunity

Newsletter

How I Turned Rejection Into Opportunity

This wasn't the first time I got rejected, and I remember this like it was just yesterday. A new inventing TV show was produced by Simon Cowell and was called American Inventor . I had received a call from one...

Stephen Key·Sep 23, 2022
Writing Your First Book Is Like Your First Kiss, You Never Forget It!

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Writing Your First Book Is Like Your First Kiss, You Never Forget It!

When I received a call from a vice-president at publisher McGraw-Hill’s San Francisco office, I was a little surprised that they wanted me to write a book. What did I know about writing a book? Absolutely nothing. But I had...

Stephen Key·Sep 21, 2022
Never Underestimate Yourself If You Want To Become Truly Successful

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Never Underestimate Yourself If You Want To Become Truly Successful

You can do anything. I’m living proof! I barely passed second grade. Reading and spelling are nearly impossible for me, because I have auditory dyslexia. Nonetheless, I’ve been publishing articles online since 2008 and have written five books. How? With...

Stephen Key·Sep 14, 2022
How To Take Your Prototype To Production

Newsletter

How To Take Your Prototype To Production

Of all my ideas, my packaging innovation, Spinformation, was the most difficult to commercialize. A tremendous amount of effort was required, but it was well worth it. I made my first prototypes of the spin label out of paper, which...

Stephen Key·Aug 31, 2022
Never Count Yourself Out

Newsletter

Never Count Yourself Out

Never count anyone out, including yourself. I was 28 years old and everyone I knew thought I was failing. I was barely getting by selling my soft sculpture creations at street fairs, but loving every minute of it. Still, I...

Stephen Key·Apr 25, 2022

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