by Stephen Key | Sep 25, 2020 | Selling on TV
Post Views: 534 If you want to license your idea in the direct-response television (DRTV) industry, you had better go the extra mile! This is a unique industry. The lifespan of most products is incredibly short, but there’s also potential for big money, which...
by Stephen Key | Sep 23, 2020 | Open Innovation
Post Views: 492 As a creative person, I’ve always found the opportunity to license my ideas rather than sell them myself irresistable. Over the years, I haven’t wanted to run a business so much as I’ve wanted to come up with new product ideas....
by Stephen Key | Sep 22, 2020 | Inventing 101
Post Views: 466 I’ve been inventing my entire career, and to be honest, until recently, I hadn’t given the difference between products that are needs versus products that are wants a lot of thought. That’s probably because I began creating and...
by Stephen Key | Oct 5, 2016 | Failure
Post Views: 436 Years ago, I got the opportunity of a lifetime. I had shown my rotating label technology to the largest beverage company in the world, Coca-Cola, and they were excited about it. So excited in fact, that they quickly wanted to schedule a follow-up...
by Stephen Key | Oct 5, 2016 | Sell Sheets
Post Views: 428 You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need...
