inventRight Blog

How to Avoid Having Your Prototype Backfire On You!

The feeling you get when you build a prototype of one of your ideas is truly magical. Suddenly, something that only existed in your head you can now touch, see, and play with. I've been licensing my inventions for decades, and I still feel that way. But here's the...

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How to Use Product Seeding to Get Publicity

A great public relations campaign can have a long-lasting impact on your brand's reputation and public image. It will also help you sell more product. So, whether you're licensing or venturing, learning how to get media attention is something every inventor should do....

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How to Become a Professional Inventor

I'm not quite sure that I ever considered myself a professional inventor. I have invented a few inventions, but most of the ideas that I licensed were just simple improvements on existing products. This I know for sure: I have always been motivated by the desire to be...

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How Do You Evolve a Legacy Brand Like Fender? Subtly.

Justin Norvell is a lifelong musician who has worked for Fender for a quarter century. As executive vice president of product, he's tasked with a seemingly impossible challenge: How do you keep innovating a heritage product, one that consumers strongly identify with?...

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