How I Started Writing For Forbes

How I Started Writing For Forbes

People ask me all the time how I started writing for online magazines.  I’ve had articles published on Forbes, Inc., Entrepreneur, and many others over the years. We’ve actually written over 1,000 articles, and yes, that’s over 1 million words!...

When Should You Walk Away From Your Product Ideas?

When Should You Walk Away From Your Product Ideas?

You’ve been working extremely hard to license your product idea, but you’re not having any success. You’re not quite sure what you’re doing wrong. To determine if you should move on, you need feedback. Without receiving any type of feedback from a company about your...

How Do You Win At Product Licensing?

How Do You Win At Product Licensing?

Simple: You don’t give up, and you keep submitting ideas. When I was in the toy industry, I submitted a lot of toy ideas. I got rejected by some of the biggest and best companies. Including Playskool, Mattel, Fisher-Price, Hasbro, and Walt Disney, to name a few! When...

How I Cut A Licensing Deal With Taylor Swift

How I Cut A Licensing Deal With Taylor Swift

I remember it like it was yesterday. At noon, I left for lunch. James, my office manager, stayed in the office to answer the phone. When I came back from lunch, James said, “Guess who just called!” “Who?” “Scott Swift,” he said.  “Who is Scott Swift?” I...

How I Got Hot Picks Featured On National TV

How I Got Hot Picks Featured On National TV

When I started writing articles many years ago for AllBusiness.com, I decided it would be interesting to write one about how to get on national television. I remember explaining my plan to my daughter Madeleine, who was my Managing Editor at the time. She asked,...

Promoting a New Product? Start Locally!

Promoting a New Product? Start Locally!

Do you have a new product on the market? That’s news worth celebrating! When it’s time to tell the media about your invention, I recommend starting locally. The local news stations will be interested in your story, and it’s a great opportunity to practice being on...

How My Company Hot Picks Landed Walmart!

How My Company Hot Picks Landed Walmart!

Last week, I told you about how my guitar pick company, Hot Picks, expanded beyond our own ideas and became Alchemy, Disney, and Taylor Swift licensees.  Would the music industry love our new direction as much as consumers did? Yes. With our new picks, we were a...

How I Became a Disney Licensee

How I Became a Disney Licensee

Selling guitar picks to fans of heavy metal was going well. Eventually, though, I started running out of ideas for Hot Picks. It was time to expand our audience.  Why not license a well-known brand, I thought. What did I know about brand licensing? Not much! I...