
8 Things Companies Look for Before Licensing a Product
Want to sell an idea to a company? Learn what makes a product license-ready — from a licensing expert who's done it since his 20s.
Category Archive
41 articles in this category.

Want to sell an idea to a company? Learn what makes a product license-ready — from a licensing expert who's done it since his 20s.

Find out what companies are looking for in new products to license and how inventors can use real company feedback to improve their licensing strategy.

Thinking about launching your product on Amazon? Before investing in inventory, ads, and manufacturing, product developers should understand the hidden costs and risks of selling on Amazon today. For many inventors, product licensing may be a smarter, lower-risk path to bring a product to market.

Product licensing is one of the most powerful—and often misunderstood—ways to turn creativity into passive income. It allows inventors, designers, and entrepreneurs to bring ideas to market without starting a business, raising capital, or managing manufacturing.

Why smart inventors with real products still struggle —and what they're doing about it.

Many inventors and entrepreneurs believe they can submit product ideas to companies for licensing and simply wait for a response. In reality, getting companies to review a product idea often requires months of outreach, research, and follow-up. Even when an inventor is ready to submit product ideas to companies, the real challenge is often getting the right…

Many inventors and entrepreneurs believe the hardest part of licensing a product idea is contacting companies. It's not. The real challenge is getting companies to respond. If you've tried reaching out to companies about licensing your product, you've probably discovered this firsthand. You send the email. You explain the idea. You follow up. And then……

The rules that got you here won't get you there. Real entrepreneurs share what happens when you hit the scaling wall.

When does it make sense to license an existing product? If you're already selling a product and asking questions like: You're not alone, and you're not failing. These are some of the most common questions inventors and small product businesses ask once they've moved past the idea stage and into the reality of selling. This…

Expectations matter, especially when it comes to licensing. That’s why we want to be clear about what inventRight's Gateway program is — and what it isn’t. inventRight's Gateway program isn’t coaching. It isn’t a “blast your idea to a bunch of companies” service. And it isn’t for people who are...

Struggling to get companies to respond to your product idea? You’re not alone. For 25 years, inventRight has taught inventors how to license—but outreach remained the biggest barrier. That’s why we created Gateway: a trusted system that gets your vetted submission in front of companies ready to review outside ideas. Discover how Gateway bridges the gap between pitching and getting real results.

If you've ever dreamed of turning your ideas into products and earning royalties, Kevin Curtis's story will inspire you. A self-taught inventor with a background in electronics, Kevin has built a career by licensing his innovative tools to companies and living off the royalties. In a recent interview with Stephen...

Is it possible to get paid for your ideas? Yes. Most people think the only way to get paid for your ideas is by starting a business, but that isn’t true. It’s possible to get paid for your ideas without starting a business through the licensing business model . When...

Learn from my biggest licensing mistake. Understand how to avoid a critical licensing mistake and manage potential contract breaches effectively.

Learn key strategies for negotiating a licensing agreement. Discover when to involve a licensing attorney and avoid common mistakes.

Discover why companies won't license your product. Learn the common mistakes and how to avoid red flags to improve your chances of success.

License Your Idea with 7 essential tips to connect with companies effectively. Learn how to stand out and secure a licensing deal for your innovative idea.

Unlock opportunities with strategies to connect with companies that will buy your invention ideas. Avoid common mistakes and learn proven techniques now.

Discover how to get paid for your invention ideas into profit. Learn how to make money from your inventions with these expert tips.

Learn how to tackle tough questions from companies interested in licensing your product. Be confident and well-prepared for your meeting with these expert tips.

Learn how to pitch an idea to a company effortlessly. Discover effective strategies for connecting with companies. Start pitching today.

So you've got this great idea, right? And you want to take it to the next level. You want to get it out there, but you're not sure how. Well, don't worry, because I've got some tips for licensing your product idea that will make it easy for companies to...

When a new student joins inventRight , he or she is paired up with a personal coach who will hold their hand through our 6-month "boot camp" journey. The end goal, of course, is to obtain a licensing agreement for their product and to leave us with the knowledge and...

Do you enjoy being creative? Is one of your goals in 2024 to sell an idea and make money? It's entirely possible! inventRight exists to help you overcome the many obstacles standing in your way. We do this with a proven process — our 10-step system for selling an idea...

Reaching out to companies to connect, pitch, and ultimately sell your idea has become more challenging than ever. This is because we're all so very busy. Calls go unanswered, inboxes overflow with messages, and some companies have entirely abandoned traditional phone systems. So, how can you make sure your message...

Read how Stephen Key started working with Taylor Swift. A Simple Idea Turned Taylor Swift Guitar Picks!

Learn when and how to request a licensing agreement in this comprehensive guide. Get insights on the licensing agreement process.

Veronica is a self-taught designer from the San Francisco Bay Area who earns passive income from her creativity by licensing her simple ideas for new products. By following inventRight’s 10-step process for earning passive income from your ideas, she has licensed pet products, toys, games, kitchenware, housewares, tabletop, promotional items,...

I often get asked the question " How to license an idea to multiple companies and increase the revenue? " It is most people’s common concern, and I am here to share my experience on how it can be done. Always keep in mind that while approaching various companies to...

Discover essential tips for convincing companies that pay for invention ideas. Gain an edge in negotiating your licensing agreement with expert insights.

Discover the secrets to excel in product licensing at the highest level. Valuable tips and strategies to stay competitive and achieve success.

STOP counting the PLAY MONEY!

When I was working on my book, “ Become a Professional Inventor ,” I interviewed 30 different open innovation companies. These conversations led me to believe that we inventors, could do a better job submitting our product ideas to companies accepting outside innovations. But truthfully, it’s not always an easy...

When inventor Keanu Alfaro noticed a trend in the marketplace, he took action. Congratulations! Keanu Alfaro on successfully licensing your product idea! With the popularity of online shopping, box cutters have become a common household item, easily found in various hardware stores. However, Coach Keanu identified a limitation in the...

"The Odds Of You Licensing That Idea Are One In A Million" In my home office, I'd brainstorm new ideas while shooting baskets with my indoor Ohio Art basketball game. I’ve always loved playing basketball. There's nothing quite like making a few buckets. This Ohio Art indoor basketball game featured...

Have lots of ideas? Don’t want to start a business selling them yourself? Consider product licensing.

To license a product, here’s what you need to focus on.

Learn how Shane licensed his second product idea.

If you want to commercialize an idea, the traditional way has been to start a business. Starting a business to turn an idea into a product requires writing a business plan, manufacturing, marketing, fulfillment, and hiring people. But there is an alternative. It’s called product licensing . In simple terms,...

Licensing is a way of doing business that has existed for at least centuries. Note: The advice in this article about licensing agreements is written from a business perspective, not a legal perspective. It is based on my experiences as a successful inventor. I am not an attorney, and this...

Are you an entrepreneur with fantastic concepts for new products and services? Learn what you need to sell your ideas to companies.
inventRight Chat
Quick questions about licensing, programs, or your next step.
Ask about licensing, next steps, or inventRight programs. We only start the assistant after you choose to chat.
Prefer email instead? Use the contact page and our team will follow up directly.